Privacy policy

WHISTLY — PRIVACY POLICY Last updated: March 2026

Overview

WHISTLY operates this store and website to provide you with a curated shopping experience (the "Services"). WHISTLY is powered by Shopify.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. It is to be read in conjunction with our Terms of Service.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood how we collect, use and disclose your personal information as described here.

We handle your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Personal Information We Collect

Depending on how you interact with our Services, we may collect the following categories of personal information:

  • Contact details — name, email address, phone number, billing and shipping address
  • Financial information — payment card details, transaction details, payment confirmation
  • Account information — username, password, preferences and settings
  • Transaction information — items viewed, added to cart, purchased, returned or exchanged
  • Communications — information included in customer support enquiries or other communications with us
  • Device and usage information — IP address, browser type, device identifiers, and information about how you interact with and navigate the Services
  • Advertising and behavioural data — page and product views, search terms, items added to or removed from cart, checkout activity, purchase data, and click and agent identifiers, collected via Meta Pixel and Conversions API (see Meta/Facebook section below)

How We Collect Personal Information

We collect personal information:

  • Directly from you when you create an account, place an order, contact us, or otherwise provide information to us
  • Automatically through the Services via cookies, the Meta Pixel, and similar tracking technologies when you browse or interact with our store
  • From our service providers, including Shopify and Meta (Facebook), when they collect or process information on our behalf
  • From third-party partners in connection with advertising and analytics

How We Use Your Personal Information

We use your personal information to:

  • Process and fulfil your orders, including payment, shipping and returns
  • Maintain and manage your account
  • Send order confirmations, shipping notifications and customer support communications
  • Personalise your shopping experience and recommend relevant products
  • Send marketing and promotional communications by email (you may opt out at any time)
  • Serve targeted advertising on Facebook and Instagram via the Meta Pixel and Conversions API
  • Detect and prevent fraud and maintain the security of the Services
  • Comply with our legal obligations under Australian law

Meta (Facebook) Integration

We use the Meta Pixel, Meta Conversions API, and advanced matching features to improve the relevance of advertising shown to you on Facebook and Instagram. This integration is enabled through our Shopify store.

The following data is shared with Meta:

  • Page and product views
  • Items added to or removed from cart
  • Search terms
  • Initiated checkout events
  • Purchase events
  • Customer Click ID and Agent ID
  • Customer name, email address, phone number and shipping address
  • Payment information (used for matching purposes only)

This data is shared using Meta Pixel (browser-side), advanced matching, and the Conversions API (server-side) to maximise the accuracy of advertising measurement and delivery.

What this means for you:

This data may be connected to your Facebook account and used by Meta to show you relevant advertising across Facebook, Instagram and Meta's advertising network. You can manage how your off-platform activity is used by Meta by adjusting your Off-Facebook Activity settings at facebook.com/off_facebook_activity.

For more information on how Meta uses this data, visit Meta's Privacy Policy.

We only share data with Meta to the extent necessary for advertising and measurement purposes. We do not sell your personal information.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

  • Shopify — our ecommerce platform provider, which processes personal information to provide and improve the Services
  • Meta (Facebook/Instagram) — for advertising, retargeting and measurement purposes as described above
  • Shipping and fulfilment providers — including Australia Post, to fulfil and deliver your orders
  • Payment processors — to process transactions securely
  • Analytics providers — to understand how our Services are used
  • Legal and regulatory authorities — where required by Australian law, court order or regulatory obligation
  • Business transfers — in connection with a merger, acquisition or sale of assets

We do not sell your personal information to third parties.

Cookies and Tracking Technologies

We use cookies and similar technologies, including the Meta Pixel, to collect usage and behavioural data. Cookies help us operate the Services, remember your preferences, and deliver relevant advertising.

You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Services. You may also opt out of Meta's use of your data for advertising purposes via your Off-Facebook Activity settings.

Relationship with Shopify

The Services are hosted by Shopify. Information you submit through the Services is transmitted to and processed by Shopify. Shopify may process your personal information in countries other than Australia. To learn more about how Shopify handles your data and to exercise any rights, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Security and Retention

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. However, no method of transmission over the internet is completely secure.

We retain your personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes and enforce our agreements.

Your Rights

Under the Australian Privacy Principles, you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or out-of-date information
  • Make a complaint about how we have handled your personal information

To exercise any of these rights, contact us using the details below. We will respond within a reasonable timeframe.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Marketing Communications

We may send you promotional emails about new products, offers and updates. You can opt out at any time by clicking the unsubscribe link in any marketing email. We may still send you transactional emails such as order confirmations and shipping notifications.

Children's Privacy

Our Services are not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with their personal information, please contact us and we will delete it promptly.

International Transfers

As we use Shopify and Meta, your personal information may be transferred to and processed in countries outside Australia, including the United States. We take reasonable steps to ensure such transfers comply with our obligations under the Australian Privacy Principles.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised date. We encourage you to review this policy periodically. Continued use of the Services after any changes constitutes acceptance of the updated policy.

Contact and Complaints

For any questions, access requests or complaints regarding your personal information:

WHISTLY ABN: 68 623 994 123 Email: hello@whistly.com.au